tabayon.me
Strategy

Brand strategy
and visual identity.

When you’re building your brand, including the development of your story, personality, core message, brand promise and so on, you need to be sure to include a strategy for visual components as well.

No matter how great your business and messaging are, let’s face it, visuals are usually the most effective way to capture your audience’s attention and build brand recognition, provided you’re implementing these visual aspects correctly.

By including visuals in your overall marketing strategy, you’ll help your brand’s long-term success.

There’s no denying that today’s marketing world is becoming increasingly visual, and you must be able to adapt to that strategically.

What is visual brand identity and why is it so important?

Brand identity involves all of the moving pieces that together represent how your brand is perceived, and your visual identity includes the visual components of that.

The way you present yourself visually is more than just colors and design. Brands who are consistent with their visual identity resonate more effectively with their audience than those who are not.

Your visual identity is an exact reflection of your company, so you need to put in the time and research to make sure it’s represented accurately and positively, and that it is in line with your spoken and written messaging.

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We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing ideas.

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